Trying My Best - Jarvis Johnson ($183K+ Sales)
Jarvis has always had a specific gravitational pull online: smart, meta, self-aware, and hilarious. He notices the details everyone else misses, and then breaks it down in a way that makes people feel understood and in on the joke.
His brand needed to be clever without trying, nostalgic but not costume-y, and rooted in the relationship he's built with the people who've watched him "try his best" for years. Nerdy, yet playfully cool; self-aware and relatably imperfect.
The custom colorblock cut-and-sew, primary colors, pre-Y2K website, and Rubik’s-cube graphic all played into the irony and observational humor his audience loves. One fan nailed it: “he used his software degree to make the most pre-Y2K merch site I’ve ever seen.” Yes, he did.
The result was a universe that felt like a visit back to early internet culture, for the fans who grew up right alongside him.
02. what he needed
Jarvis came in with a large audience and brand voice, but he needed someone to turn his ideas into products with premium execution.
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full Shopify build + merchandising
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custom cut-and-sew development with overseas vendors (tech packs, capabilities, sampling, QC, and more)
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sourcing and managing custom dyes, fits, and embroidery
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inventory planning and forecasting
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fulfillment oversight
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marketing strategy and launch rollout
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post-launch reporting and analytics
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03. what we delivered
Creative & Brand Direction
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Built a world around retro-internet nostalgia
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Translated Jarvis’ analytical, self-aware humor into wearable design (Rubik's cube and dunce hat graphic)
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Crafted a playful, primary-color aesthetic that's minimal enough to be wearable
Product Development
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Designed & produced fully custom cut-and-sew color block crewnecks + matching sweatpants
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Created non-custom, lower cost version of the crewneck sweat set to include more price-sensitive fans in the launch
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Managed tech packs for overseas manufacturing
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Handled all communication with Overseas vendors
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Oversaw costing, sampling, revisions, and quality approvals
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Built SKUs that balanced audience price points, nostalgia, quality, comfort, and strong margins
Shopify & Backend Setup
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Complete Shopify build, merchandising, and site navigation
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Abandoned-cart analysis + retargeting to increase conversions
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Analytics integration and reporting for Jarvis and his team
Launch Management
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Timeline and rollout structure
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Email + social marketing cadence
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Guidance on promotional pushes across channels
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Real-time forecasting and sell-through tracking
Fulfillment & Logistics
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Coordinated staggered production timelines
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Oversaw picking & packaging
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Provided restock guidance
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04. product world
The entire line was designed to feel like part of Jarvis’ universe: smart, nostalgic, playful, and wearable.
Each piece leaned into:
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early-internet, childhood-coded color palettes
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clean, minimalist graphics with a subtle 'wink'
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soft, premium custom blanks
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gender-neutral fits and timeless blanks
SKU highlights:
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a fully custom cut-and-sew colorblock crewneck with “TRYING MY BEST” embroidery and matching sweatpants
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simple, black matching sweat set as a lower cost counterpart option to the custom set
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custom tags
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bold, primary-color silhouettes inspired by retro digital worlds
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tees featuring Rubik’s-cube logic, dunce-hat humor, and self-aware iconography
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understated embroidered details
We turned nostalgia and self-awareness into a wearable inside joke for the people who truly get @jarvis.
05. launch
His audience nearly broke his pre-Y2K site.
$183K+ in just the first month of launch.
Top SKUs sold out immediately and had to be placed on pre-order to keep collecting sales.
High AOV from sweatsets and multi-item carts.
Repeat purchases and high conversion.
During launch, we handled:
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overseas vendor deadlines for reordering
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pre-order to keep collection sales after selling out
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Shopify performance and abandoned-cart retargeting
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customer experience during heavy order volume
06. the results
$183,821.24+ in launch revenue
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Custom cut-and-sew crewnecks sold out
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Seamless international production workflow
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Scalable blueprint that was used for future restocks and drops
Jarvis got a collection that translated his voice into something tangible and fans got pieces they were ecstatic to wear.
