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Trying My Best - Jarvis Johnson ($183K+ Sales)

Jarvis has always had a specific gravitational pull online: smart, meta, self-aware, and hilarious. He notices the details everyone else misses, and then breaks it down in a way that makes people feel understood and in on the joke.

His brand needed to be clever without trying, nostalgic but not costume-y, and rooted in the relationship he's built with the people who've watched him "try his best" for years. Nerdy, yet playfully cool; self-aware and relatably imperfect.

The custom colorblock cut-and-sew, primary colors, pre-Y2K website, and Rubik’s-cube graphic all played into the irony and observational humor his audience loves. One fan nailed it: “he used his software degree to make the most pre-Y2K merch site I’ve ever seen.” Yes, he did.

The result was a universe that felt like a visit back to early internet culture, for the fans who grew up right alongside him.

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02. what he needed

Jarvis came in with a large audience and brand voice, but he needed someone to turn his ideas into products with premium execution.

full Shopify build + merchandising
custom cut-and-sew development with overseas vendors (tech packs, capabilities, sampling, QC, and more)
sourcing and managing custom dyes, fits, and embroidery
inventory planning and forecasting
fulfillment oversight
marketing strategy and launch rollout
post-launch reporting and analytics

03. what we delivered

Creative & Brand Direction

Built a world around retro-internet nostalgia
Translated Jarvis’ analytical, self-aware humor into wearable design (Rubik's cube and dunce hat graphic)
Crafted a playful, primary-color aesthetic that's minimal enough to be wearable

Product Development

Designed & produced fully custom cut-and-sew color block crewnecks + matching sweatpants
Created non-custom, lower cost version of the crewneck sweat set to include more price-sensitive fans in the launch
Managed tech packs for overseas manufacturing
Handled all communication with Overseas vendors
Oversaw costing, sampling, revisions, and quality approvals
Built SKUs that balanced audience price points, nostalgia, quality, comfort, and strong margins

Shopify & Backend Setup

Complete Shopify build, merchandising, and site navigation
Abandoned-cart analysis + retargeting to increase conversions
Analytics integration and reporting for Jarvis and his team

Launch Management

Timeline and rollout structure
Email + social marketing cadence
Guidance on promotional pushes across channels
Real-time forecasting and sell-through tracking

Fulfillment & Logistics

Coordinated staggered production timelines
Oversaw picking & packaging
Provided restock guidance

04. product world

The entire line was designed to feel like part of Jarvis’ universe: smart, nostalgic, playful, and wearable.

Each piece leaned into:

early-internet, childhood-coded color palettes
clean, minimalist graphics with a subtle 'wink'
soft, premium custom blanks
gender-neutral fits and timeless blanks

SKU highlights:

a fully custom cut-and-sew colorblock crewneck with “TRYING MY BEST” embroidery and matching sweatpants
simple, black matching sweat set as a lower cost counterpart option to the custom set
custom tags
bold, primary-color silhouettes inspired by retro digital worlds
tees featuring Rubik’s-cube logic, dunce-hat humor, and self-aware iconography
understated embroidered details

We turned nostalgia and self-awareness into a wearable inside joke for the people who truly get @jarvis.

05. launch

His audience nearly broke his pre-Y2K site.

A huge $183K+ launch.

Top SKUs sold out immediately and had to be placed on pre-order to keep collecting sales.

High AOV from sweatsets and multi-item carts.

Repeat purchases and high conversion.

Behind the scenes, we handled:

overseas vendor deadlines
Shopify performance and abandoned-cart retargeting
customer experience during heavy order volume

06. the results

$183,821.24+ in launch revenue

Custom cut-and-sew crewnecks sold out
Seamless international production workflow
Scalable blueprint that was used for future restocks and collections

Jarvis got a collection that translated his voice into something tangible; fans got pieces they were ecstatic to wear.