about
Hi, I'm Danielle
I help creators and brands turn their ideas into scalable products and monetization channels across merchandise, consumer products, and brand partnerships. I handle strategy, planning, development, and fulfillment so you can focus on the parts you love.
I've led 65+ product launches and generated over $1.5MM in revenue across e-commerce and live events. I've supported licensing deals and partnerships with major consumer brands, spanning product development, deal management, and go-to-market strategy.
I've worked across SCP Merchandising, Brand Central, and ACI International, partnering with teams at Disney, Paramount, Kraft Heinz, and Mondelez, along with retail partners like Walmart.
philosophy
Monetization isn't "selling out." Only inauthentic monetization is.
Operational and risk concerns are solvable (that's where we come in). The harder challenge is building revenue channels that feel true to you.
When brands are aligned with belonging and identity, people want a piece. You make your community feel seen, heard, and valued in a unique, specific way --- and so should your products.
the "group" in dc merch
Direct-to-consumer and beyond...
DC Merch Group brings together creative direction and production partners to support expansion beyond the initial launch. As the brand grows, we pivot to meet our client's needs:
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Fully custom apparel (cut & sew)
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New product categories
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Collabs and licensing opportunities
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Strategic partnerships and new business ventures
